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	<title>Comments on: Sun Tzu says: social networks before A/V</title>
	<atom:link href="http://www.oldforestnewtrees.com/2006/05/17/sun-tzu-says-social-networks-before-av/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.oldforestnewtrees.com/2006/05/17/sun-tzu-says-social-networks-before-av/</link>
	<description>Entrepreneurial local journalism</description>
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		<title>By: Michael</title>
		<link>http://www.oldforestnewtrees.com/2006/05/17/sun-tzu-says-social-networks-before-av/comment-page-1/#comment-22</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Sat, 20 May 2006 07:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.howtowalkacrossthecountry.com/treetest/?p=32#comment-22</guid>
		<description>Depending on what you mean by &quot;dynamic,&quot; it&#039;s something like that, yes.&lt;br/&gt;&lt;br/&gt;I hope it&#039;s clear here that I&#039;m actually talking about the print edition, not a newspaper.com. The hard copy of a newspaper is a lot easier to navigate than a Web site -- all you have to do is move your eyeballs. By focusing on &quot;layering&quot; stories into hed, subheds, breakouts, graphics, modern print design gives a reader permission to move his eyeballs off the story at a bunch of different parts of the process. This is great; readers should be able to drill down to their desired level of detail, then stop.&lt;br/&gt;&lt;br/&gt;My point here is that with broadcast, there&#039;s no choice involved. Either you tune in for the show, or you don&#039;t. So broadcasters keep their pieces short, lest they alienate their audience.&lt;br/&gt;&lt;br/&gt;A complicated, thorough report can actually detract from a news broadcast. In print, where people can customize their reading of a news story, thoroughness is a much smaller problem. (Good broadcast news, of course, is poetically short and thoughtful. There just aren&#039;t enough poets.)&lt;br/&gt;&lt;br/&gt;All this is my way of explaining why newspapers have more reporters than TV stations. If we understand this, I hope we can build business models that lend themselves to newspaper-level staffing, not TV-station staffing, at the newspaper Web sites of the future.&lt;br/&gt;&lt;br/&gt;Does that make sense?</description>
		<content:encoded><![CDATA[<p>Depending on what you mean by &#8220;dynamic,&#8221; it&#8217;s something like that, yes.</p>
<p>I hope it&#8217;s clear here that I&#8217;m actually talking about the print edition, not a newspaper.com. The hard copy of a newspaper is a lot easier to navigate than a Web site &#8212; all you have to do is move your eyeballs. By focusing on &#8220;layering&#8221; stories into hed, subheds, breakouts, graphics, modern print design gives a reader permission to move his eyeballs off the story at a bunch of different parts of the process. This is great; readers should be able to drill down to their desired level of detail, then stop.</p>
<p>My point here is that with broadcast, there&#8217;s no choice involved. Either you tune in for the show, or you don&#8217;t. So broadcasters keep their pieces short, lest they alienate their audience.</p>
<p>A complicated, thorough report can actually detract from a news broadcast. In print, where people can customize their reading of a news story, thoroughness is a much smaller problem. (Good broadcast news, of course, is poetically short and thoughtful. There just aren&#8217;t enough poets.)</p>
<p>All this is my way of explaining why newspapers have more reporters than TV stations. If we understand this, I hope we can build business models that lend themselves to newspaper-level staffing, not TV-station staffing, at the newspaper Web sites of the future.</p>
<p>Does that make sense?</p>
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		<title>By: Anonymous</title>
		<link>http://www.oldforestnewtrees.com/2006/05/17/sun-tzu-says-social-networks-before-av/comment-page-1/#comment-21</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 19 May 2006 08:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.howtowalkacrossthecountry.com/treetest/?p=32#comment-21</guid>
		<description>By &quot;customizable print experience&quot; do you mean the ability to build relevance with readers by breaking newspaper information into smaller chunks that can by dynamically assigned and pieced together?</description>
		<content:encoded><![CDATA[<p>By &#8220;customizable print experience&#8221; do you mean the ability to build relevance with readers by breaking newspaper information into smaller chunks that can by dynamically assigned and pieced together?</p>
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