King Content needs a diet

Written by Michael on April 13th, 2009

Here’s a simple principle for general-interest-ish publications an age of abundance:

Most readers don’t want more. They want less. Though they want more of it to be relevant.

Quicker is better.

Simple as that.

And as Eric Schmidt noted the other day: when speed is the goal, print still works faster than pixels.

Newspapers aren’t very fast.

But print is, or can be.

That’s why print is still king among newspaper readers.

It’s something to consider.

(photo courtesy Flickr user mharrsch)

 

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