July 31st, 2009

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Relevance is mandatory, so pick a niche

Friday, July 31st, 2009

First in a series.

Here’s one of my four core principles for today’s media market: these days, relevance is mandatory.

I’m not talking about some of your content. I’m talking about all of your content.

If you’re not scared yet, you should be.

Yesterday, distribution costs were high, which made information scarce. The only way to distribute information was to spend lots of capital on a printing press or a broadcast tower. The only way to make this investment pay off was to make everyone interested in your content.

Click to continue »

Posted in commandments, general-audience-die-die, pick-a-niche, principles, relevance-is-mandatory | 2 Responses »

Four principles, four commandments

Friday, July 31st, 2009

Preview of a series.

Your startup will only thrive if things are changing; if nothing’s been changing, somebody already tried it. So, how is today’s news market different from yesterday’s?

Here are four principles for today’s media market, each of them with a commandment for aspiring entrepreneurs to keep in mind. They’re the guiding assumptions of this blog.

I’ll discuss each in a coming series of posts, and each of these will eventually get a landing page of its own that includes the latest news on the subject.

Posted in bigthink, commandments, principles, startups | 2 Responses »