March, 2011

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Happy birthday, Old Forest New Trees

Wednesday, March 23rd, 2011

birthday cakeTurns out you turned 5 last week, kid. You had a different name back then, but it was you all along.

Go outside to celebrate. Throw a baseball in the air or something.

I’ll be watching from the window. I promise.

(Creative Commons birthday cake photo by Jeremy King.)

Why I don’t care about pageviews

Wednesday, March 23rd, 2011

eyeballPageviews don’t make money. Brands make money.

I’ve been doing my own thing for exactly 11 months. This does not make me a moneymaking expert. But I’m as certain as I get that I’m right on this one.

First, two points of information:

  1. Yes, pageviews and uniques matter to advertisers. I’m saying they’re not the main decision driver.
  2. Yes, a few people make money on traffic alone, or something close to it. I’m saying that for those of us at content companies, as opposed to technology companies — which includes almost everybody here at the local level — traffic for traffic’s sake is a sucker’s game.

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Why wikis can save local democracy

Sunday, March 6th, 2011

I’ve been away from OFNT while I spend time on the front lines, but I took some shore leave (or whatever) this weekend to give a short presentation and eat some collaboratively decorated cupcakes at yesterday’s delightful PortlandWiki barnraising, which also featured Brian Kerr of ArborWiki and Mark Dilley of AboutUs and WikiIndex.

Here’s a slightly improved version of the short presentation I gave. I’m an unusual advocate for wikis because I approach them primarily as a way to deliver information and only secondarily as a way to collaborate. I think this is a fairly good summary of the basic reason I chose a wiki as the main web component of Portland Afoot.