First in a series.
Here’s one of my four core principles for today’s media market: these days, relevance is mandatory.
I’m not talking about some of your content. I’m talking about all of your content.
If you’re not scared yet, you should be.
Yesterday, distribution costs were high, which made information scarce. The only way to distribute information was to spend lots of capital on a printing press or a broadcast tower. The only way to make this investment pay off was to make everyone interested in your content.
