“Among the assumptions I wanted to test … was the idea that news consumers really are looking for context rather than merely the latest news. After all, during years of working in online newsrooms, I’d seen plenty of deep, contextual news packages ignored by our site users in favor of weather updates and crime reports.

“The financial crisis provided an early test of this assumption. At the time, news about the crisis was ubiquitous. All at once, every news organization was unearthing news about a different aspect of the meltdown—the collapse of Fannie Mae and Freddie Mac, the role of the Community Reinvestment Act, the status of the bailout plan wending its way through Congress. Amidst all this news, would people choose context?

“The answer was yes. The breakthrough news item of the year wasn’t an investigation that yielded some hot new scoop, it was a piece of on-the-record explanatory reporting by ‘This American Life’ and National Public Radio that went wildly viral. ‘The Giant Pool of Money’ went on to become the most downloaded episode in the history of ‘This American Life,’ garnering the award trifecta of a duPont, Peabody and Polk for its producers. Many listeners said they’d been tuning out all those crisis-related headlines until they heard the episode. For them, ‘The Giant Pool of Money’ was like a decoder ring for this news story. And once you heard it, you wanted more.”

That’s exactly what Perez-Pena does today. He quotes the right people, including Jeff Jarvis, who has the emerging conventional wisdom:

The death of a newspaper should result in an explosion of much smaller news sources online, producing at least as much coverage as the paper did, says Jeff Jarvis, director of interactive journalism at the City University of New York’s graduate journalism school. Those sources might be less polished, Mr. Jarvis said, but they would be competitive.

That’s where things are going, and that’s where this blog is going, too.