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It's a manifesto

Thursday, April 23rd, 2009

It’s been the formula embraced by every half-crazy, screw-the-system dreamer in history, from Henry Thoreau to Jerry Maguire:

Do less, better.

And for journalists, it’s the way of the future. It’s exactly what consumers are demanding.

How cool is that?

Posted in hyperlocal, intrepreneurship, optimism, print, small-works | No Responses »

King Content needs a diet

Monday, April 13th, 2009

Here’s a simple principle for general-interest-ish publications an age of abundance:

Most readers don’t want more. They want less. Though they want more of it to be relevant.

Quicker is better.

Simple as that.

And as Eric Schmidt noted the other day: when speed is the goal, print still works faster than pixels.

Newspapers aren’t very fast.

But print is, or can be.

That’s why print is still king among newspaper readers.

It’s something to consider.

(photo courtesy Flickr user mharrsch)

Posted in content, print, relevance-is-mandatory | No Responses »