Old Forest, New Trees » print http://www.oldforestnewtrees.com Entrepreneurial local journalism Thu, 19 Jan 2012 20:02:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 It's a manifesto http://www.oldforestnewtrees.com/2009/04/23/its-a-manifesto/ http://www.oldforestnewtrees.com/2009/04/23/its-a-manifesto/#comments Fri, 24 Apr 2009 00:29:00 +0000 Michael http://www.howtowalkacrossthecountry.com/treetest/?p=61 It’s been the formula embraced by every half-crazy, screw-the-system dreamer in history, from Henry Thoreau to Jerry Maguire:

Do less, better.

And for journalists, it’s the way of the future. It’s exactly what consumers are demanding.

How cool is that?

]]> http://www.oldforestnewtrees.com/2009/04/23/its-a-manifesto/feed/ 0 King Content needs a diet http://www.oldforestnewtrees.com/2009/04/13/king-content-needs-a-diet/ http://www.oldforestnewtrees.com/2009/04/13/king-content-needs-a-diet/#comments Mon, 13 Apr 2009 22:37:00 +0000 Michael http://www.howtowalkacrossthecountry.com/treetest/?p=58 Here’s a simple principle for general-interest-ish publications an age of abundance:

Most readers don’t want more. They want less. Though they want more of it to be relevant.

Quicker is better.

Simple as that.

And as Eric Schmidt noted the other day: when speed is the goal, print still works faster than pixels.

Newspapers aren’t very fast.

But print is, or can be.

That’s why print is still king among newspaper readers.

It’s something to consider.

(photo courtesy Flickr user mharrsch)

]]> http://www.oldforestnewtrees.com/2009/04/13/king-content-needs-a-diet/feed/ 0