relevance-is-mandatory

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Relevance is mandatory, so pick a niche

Friday, July 31st, 2009

First in a series.

Here’s one of my four core principles for today’s media market: these days, relevance is mandatory.

I’m not talking about some of your content. I’m talking about all of your content.

If you’re not scared yet, you should be.

Yesterday, distribution costs were high, which made information scarce. The only way to distribute information was to spend lots of capital on a printing press or a broadcast tower. The only way to make this investment pay off was to make everyone interested in your content.

Click to continue »

King Content needs a diet

Monday, April 13th, 2009

Here’s a simple principle for general-interest-ish publications an age of abundance:

Most readers don’t want more. They want less. Though they want more of it to be relevant.

Quicker is better.

Simple as that.

And as Eric Schmidt noted the other day: when speed is the goal, print still works faster than pixels.

Newspapers aren’t very fast.

But print is, or can be.

That’s why print is still king among newspaper readers.

It’s something to consider.

(photo courtesy Flickr user mharrsch)