Your startup will only thrive if things are changing; if nothing’s been changing, somebody already tried it. So for news innovators, the question is: How is today’s news market different from yesterday’s?
Here are four principles for today’s media market, each of them with a commandment for would-be entrepreneurs to keep in mind. They’re the guiding assumptions of this blog.
I’ll discuss each in a coming series of posts, and each of these will eventually get a landing page of its own that includes the latest news on the subject.
- relevance is mandatory, so pick a niche
- talk is cheap, so be useful
- tomorrow’s audience is watching, so make work last
- small works, so outsource everything